EcoProducts sources baobab fruit directly from communities who live in the poorest and most underdeveloped parts of southern Africa and Venda. In this way EcoProducts maximizes its community benefits. Households are often headed by women, who have to support large extended families. In these areas there are very few job opportunities. Communities rely mostly on subsistence agriculture and social grants for their survival. Working directly with these communities, EcoProducts brings much needed economic benefits.